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AFHRA was born as a selection of creations, made in Italy, characterized by a polished and feminine style. The creations are design but sensual. The style is minimalist but vibrant. AFHRA has a constant literary inspiration.

Quotes, colours, objects, feelings, the places described in the pages of a book are translated into real objects.

Many trips in the modern Morocco will be visualized through the raw pages of Mohamed Choukri. Likewise, the Africa of Joseph Conrad. Then, the feminine charm described through the poetry of Anne Sexton or the androgynous spirit told through the travel diaries of Annemarie Schwarzenbach. And a thousand more other continuous quotes and inspirations.