BMA selects poartners to expand the Asian Market.

We focus on long term relationships with emerging brands with high growing potential.

Pease discover here above the main points of the Asian market developpment offer for designers.


BMA ENGAGEMENT

BMA guaranties the respect of the company’s DNA and brand image :

•       We select the right partners and the right locations (right product, right catchment area, correct price range)

•       We make sure that your products won’t be sold in discounted areas, web sites that would damage your image

•       We work with partners, distributors we have worked with previously or well known in the retail industry

•       We also control your communication in various media, social networks…


ACTION PLAN

1. Introducing the brand to the major Chinese distributors :

  • department stores
  • shopping malls
  • luxury E-commerce

=> Meeting with our partners and prospects twice a year (Beijing & Shanghai)

 
 

CHINA DISTRIBUTORS TOUR SERVICES :

•       One week of meetings in Shanghai and Beijing representing your brand (During Shangai Fashion Week)

•       Presenting your brand to the main shopping malls, department stores and multi stores owners.

•       Showing the catalog, the price list.

•       Starting negotiating corners, quantities, next meetings…

•       Individual meeting.

•       Meetings with 10 to 20 leading retailers and wholesalers in China


OPTION : MARKETING FEEDBACK

•       2 focus groups of 10 persons targeted according to your positionning.

•       Meeting will be done in a luxury hotel to fit your brand image.

•       Getting feedback on your brand, positionning, price, pictures, models, styles…

•       Global collection feedback

•       Advises to be successful in China

•       Marketing report


OPTION : PRODUCT & FITTING FEEDBACK

•       2 focus groups of 10 persons targeted according to your positionning.

•       Meeting will be done in a luxury hotel to fit your brand image.

•       The guests will try several of your products and will share their comments.

•       Feedback on fitting, sizes, confort, image and potential modifications to make to be successfull in China

•       Pictures of the fitting on chinese social networks

•       Fitting report


2. Presenting the brand and the collections during the best trade show in China

 Shanghai Fashion week trade show.

 
 

3. Using the chinese leading ecommerce platforms to sell B to B and B to C: Tmall, Alibaba and Wechat

 
 

4. Using Tmall wholesalers to reach smaller retailers

5. Using luxury platforms such as glamour sales or mei.com, shangpin, secoo, etc…

     

 

 

6. All these chinese distributors, platforms and trade show have acces to other asian countries (especialy Korea, Japan, Malaysia).

 
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Contact the BMA Team for more details :

 

- Send an Email

- Schedule a conference call with BMA Team