A reflection on today’s society transience.
The individual is becoming more and more multifaceted and of a multiple identity.
Above all, the woman’s role has evolved and developed, requiring more inclinations, competences and personalities.
The brand wants to reflect the different personalities that a contemporary woman can have thanks to a transitional stylistic identity, in the making and always more variable.
The stylistic key of the brand can be found in transformation and liability.
It is a conceptual label with a strong research for design.
A different story, concept and starting point for reflection and analysis are presented every season.
Lines, volumes, manufacturing and fabrics become means to the story, they are the main characters. Anna Ceccon, the designer, loves defining herself as a storyteller.
The target audience is transversal when it comes to age, but it is characterised by cultural interests and the search for uniqueness.
The dress comes to life thanks to an in-depth study on pattern drawing, which connects the Italian sartorial traditions to the Asiatic culture of two-dimensional design and to mannequin draping.
The geometric and clean lines which become wrapping and and flowing on the body mark the brand awareness.
Organza, which has always been the designer’s signature, stresses the research for the modern through the use of innovative traditional fabrics.
The dichotomy between movement and static, the relationship between irony and colour, the study of unexpected and emotionally engaging details are MOI MULTIPLE’s aesthetics’ foundations.