BMA Showroom is a meeting point between contemporary fashion designers, buyers and press.

Every season BMA team updates its designers, buyers and press base in order to enhanse the knowledge on market trends,

BMA Designers base

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Our designers selection represents more than 1400 strictly selected designers (new names with high potential and fast growing international brands). 

We know exactly their styles, price levels and stockists. It permits us to help the buyers to find right designers for their stores.

Each season we only work  with 7-10 designers. This small selection is due to our willing to keep an exclusive selection for our buyers and to only focus on conceptual designers to have a consistent presentation.

BMA Buyers base

Our buyers base contains professional contacts of more than 4500 buysers from all over the world (USA, Aurope, Asia, ...).

We know exacltly what is their current brand selection and style preferences, price level (see bellow the extrait of the base).  It permits us to adapt the mailing for each brand. We can provide a 100% targeting for each brand in order to focus the sales effort to corresponding buyers (style, price level, country, city, other brands positioning etc.).

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Sales process optimization

We are in direct contant with more than 500 buyers every season for our online or physical showrooms or special orders. Each season we seek to optimize our orders process to make it easier both for our brands and buyers :

  • Automatic order via our onlliene showroom plarform (3 order possibilities : online, by phone or by mail);
  • Automatic appointment planner and follow up;
  • Documentation management via cloud to sumplify the order management and document shares;
  • Online contractualization and virtual signature;
  • Payment optimization : possible directly from buyers to designer or via the showroom.
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Our sales agent contact the relevant buyers (according the brand's style / price level /strategy), plan and conduct sales sessions, provide contracts and follow-up.

  • UK: Dover Street Market, Harvey Nichols, Browns;
  • Italy: Excelsior, Antonioli; 10 Corso Como;
  • France : Printemps, Kabuki, L'Eclaireur, Printemps ;
  • Russia : Bosco, Tsum, Podium, Le Form;
  • USA: Jeffreys; Blake; Ikram;
  • Asia: Joyce; Isetan; Boon The Shop; Club 21 and others.

BMA Press, Bloggers, Photographers, VIP base

We constantly update our Press, Bloggers, Photographers and VIP bases. The main part of these bases are composed by contacts from Fashion capitals : Paris, Milan, London, New York.

·                       Fashion magazines : Madame Figaro, Harper’s Bazaar, ELLE and others;

·                       Fashion Bloggers : @sylviahaghjoo; @yoyokulala; @indiaroseco; @helenabordon

 

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