Coach - one of the fastest growing fashion brands on social media
Over the past 3 years, COACH’ Instagram follower count has increased by 500%.
One of the fastest growing fashion brands on social media is Coach
Coach’s feed features videos from their celeb ambassador Selena Gomez, and artsy photos of their products.
Not only are they killing it on Instagram, but Coach has also made large strides on their YouTube channel.
Again with Selena Gomez at the helm, Coach’s YouTube went from 3 million total video views to 27 million in just 9 months.
Coach also partnered with Snapchat to promote its festive campaign. The brand created a series of snap-able pins, which, upon scanning, redirect to an exclusive arcade game based on Coach’s holiday campaign. Coach is one of the first brands to feature technology in a fashion product.