Fashion Industry Forecast 2019- Changing, Digital and Fast

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Fashion Industry Forecast 2019- Changing, Digital and Fast

According to Mckinsey and BOF research on fashion industry forecast, we can use “changing”, “digital” and “fast” to describe the main important trends in 2019. The power of social media is becoming an important voice to understand the needs of consumers. Social media is helping independent brands to grow explosively. Speed- to- market and to respond the needs of consumers are the key factor to success.

“Mobile obsessed” cited that brands should integrate the channels online and offline. For the mobile consumers, they tend to be more impatient, they would love to be able to purchase as soon as they discover the product. For example, Instagram provide the services that brands can indicate the product and the price on the photo and by click to redirect to the e-shop. Not only speed- to – market and generous conditions such as free return, safe and trusted e-commerce platform to protect the consumers data information are also important. Consumers are seeking brands provide a transparent policy of how they use and protect the data information.  As consumers tend to have lower brand loyalty, new brands are growing fast, consumers are eager and curious to discover the new concept, new design and new product.  To conclude, brand need to integrate the channels online and offline, create a nice and trusted e-commerce platform, fast response to consumers and build a strong relationship with consumers online. It is a digital era, big brands need to break their old thought to embrace the new concept of marketing, small brands should capture the chance of digital and grow with power.

“Mobile obsessed” cited that brands should integrate the channels online and offline. For the mobile consumers, they tend to be more impatient, they would love to be able to purchase as soon as they discover the product. For example, Instagram provide the services that brands can indicate the product and the price on the photo and by click to redirect to the e-shop. Not only speed- to – market and generous conditions such as free return, safe and trusted e-commerce platform to protect the consumers data information are also important. Consumers are seeking brands provide a transparent policy of how they use and protect the data information.

As consumers tend to have lower brand loyalty, new brands are growing fast, consumers are eager and curious to discover the new concept, new design and new product.

To conclude, brand need to integrate the channels online and offline, create a nice and trusted e-commerce platform, fast response to consumers and build a strong relationship with consumers online. It is a digital era, big brands need to break their old thought to embrace the new concept of marketing, small brands should capture the chance of digital and grow with power.


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