Hashtag power - Marc Jacobs opened a model casting in Instagram

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Social medias runs the world nowadays. Thus brands could contact final customers directly, but at the same time the tools of effective communication change too fast.

To attract attention to his Fall/Winter collection Marc Jacobs opened a model casting in Instagram. To become a part of his Fall/Winter campaign everyone who was interested should post a photo tased with a hashtag#castmemarc.

As well as creating stir around the brand, it was successful in giving consumers and fans of the brand a memorable experience and expectation of being closer to the brand.