Inner voice - campain that will make you closer to your clients
Every woman noticed that the way she looks influences the way she acts. How the clothes which we wear could change our self-esteem, manner of moving and interaction with the world?
Nike launched ‘Better for It’ marketing campaign which show how external appearance influences us. It is one of the most conceptual sport advertisement in recent years.
Depicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, and cleverly hints at how what we wear can also have a bearing.
With a friendly but empowering tone, it succeeded in engaging female consumers. This is a great tip for your campaign which shows that all of us have the same questions and problems in different life situations, you understand your customer and it will make you closer.