Luxury House Continues to Make Efforts in Sustainability
Earlier this year, Prada has announced that they will be no longer using fur in their products. They have been proven to have a continuous commitment in being more sustainable as Prada has recently launched their new sustainable version of their iconic Nylon bag. The house uses around 70,000 meters of materials annually to make this bag. The house have decided to move into a more eco-friendly way to produce the bag by launching Re-Nylon.
This unique new regenerated Nylon called ECONYL®. created in partnership with textile yarn producer Aquafil. This material is obtained through the recycling and purification process of plastic waste and can be recycled indefinitely, without any loss of quality.
Prada’s ultimate goal is to convert all virgin nylon into regenerated nylon ECONYL® by the end of 2021. “It’s a massive reduction of nylon and a big impact in terms of sustainability,” Lorenzo Bertelli, head of marketing and communication at Prada Group .This marks a new era for the company and Prada hopes that competitors move to more sustainable manufacturing approaches.