Posts tagged BMA
Tips to Remember When You Organize A Fashion Show

Organizing a fashion show is very stressful and to make it successful it is even more challenging. We have gathered some insights and pointers from experts if you need guidance when you organise a fashion show. We will take a look at the elements to make your show look a little more impressive and what you should always remember to get everything under control.

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Christian Louboutin’s Exhibition Opens Its Doors in Paris Next Year

From February 25 to July 28, 2020 Palais de la Porte Doree will present an exhibition of work by Christian Louboutin to honour the designer’s career and creativity. The palace of Port Doree is located in the 12th district in Paris, which is not far from the home Christian Louboutin grew up in.

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Speed Is the New Business Model of Fashion

Cowen & co has recently stated that fashion’s conventional supply chain model is no longer working and as an alternative they offered a new perspective : Speed = Value. They’ve stated that even modest change of speed can improve gross margin, a model which should be used across sectors and to clothing and accessories.

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How Will Influencer Marketing Grow in the Future?

The younger generation spend a lot of their free time on social media. Many brands implement influencer strategies as a way of marketing to reach out to consumers. Influencer Marketing is a combination of old and new marketing mechanism, using the idea of the celebrity endorsement and applying it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.

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Trends Shaping the Luxury Market by 2025

Boston Consulting Group (BCG) and Altagamma published a recent study on the transformation of luxury market by 2025. The report shows that Millenials will be leading consumers of the luxury market and they will be expecting much different things from previous generations. Today Millennials( born from 1978-1992) represent only about 32% of spending in the personal luxury market, but by 2025 they are expected to make up 50% of the total market .

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Fenty - Rihanna Changing Traditional Rules of Fashion

Rihanna has partnered up with LVMH to create her own luxury fashion line, Fenty. After the success of her makeup brand, Fenty beauty she is now venturing into a world of fashion. A lot of women look at Rihanna as a fashion icon and their inspiration, people are curious to know what this celebrity designer can bring to the table.

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Kim Jones Reinventing Dior Men

Just over a year ago, the English designer Kim Jones was appointed as the creative director Dior menswear by LVMH and presented his first ever collection during Paris Men’s Fashion Week in June 2018. Prior to this, he was the menswear designer of Louis Vuitton for 7 years.  During his time in Louis Vuitton he was known to merge his athletic aesthetics into luxury clothing. One of his most remarkable move in Louis Vuitton was making one of the most hyped over Supreme x Louis Vuitton collaboration happen.

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Best Dressed Celebrities of Haute Couture Week 2019

There is no doubt that celebrities are always turning heads with their best outfits during fashion week. Designers and brands use this opportunity endorse their favorite muse and ambassadors to show their masterpieces when A-list celebrities attend their shows. Check out our best-dressed picks this Haute Couture season.

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Visual Merchandising Techniques Retailers Should Know

Visual merchandising is an effective way to attract target customer into the store by laying out your products skilfully. By using visual merchandising, it essential to present the brand’s image with the combination of useful product display methods.

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