Minimalist, simple design, ethical quality are the key words when we mentioned Scandinavian style.
Scandinavian women are very sensitive to fashion trends. They are more edgy and cool than feminine. Relaxed, modern and clean style are their signature. We can find the color beige, black, grey is very popular. The winter in Scandinavia is long and cold, faux fur is the one of the popular items in winter fashion. However real fur products are not welcome in most of the Scandinavian consumers. They tend to use one item to light up the total look, it could be a red lipstick, a light color scarf or a stylish accessory.