Posts tagged bmaparis
Success Tips For A Good Trade Show Experience

Fashion brands showcase their collection in trade shows to promote the business and to gain more access to international and local buyers. Brands can gets great opportunity to meet agents or distributors, the press, stylists and bloggers and also see what their competitors are doing as well as be inspired by new ideas.

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Luxury Brands Are Selling to Direct Customers

In the fashion industry, it is not easy for a brand to establish a network of global retail store to reach potential customers as it costs a lot and also require complicated efforts. Hence, many brands rely on multi-brand retailers to be their main source of connection to consumers.

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Fashion And Art Collaborations You Should Not Miss Out This Year

We all know that fashion has a longstanding love affair with art. Through history, fashion designers are often inspired by art. For example Yves Saint Laurent who was inspired by Mondrian, Schiaparelli’s collaboration with Dali and Madame Vionnet’s dresses which often showed Greek sculptures reference. Today, art and fashion are still linked closely to each other and let’s have a look at some of the best partnerships of art and fashion in 2019.

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Tips to Remember When You Organize A Fashion Show

Organizing a fashion show is very stressful and to make it successful it is even more challenging. We have gathered some insights and pointers from experts if you need guidance when you organise a fashion show. We will take a look at the elements to make your show look a little more impressive and what you should always remember to get everything under control.

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Christian Louboutin’s Exhibition Opens Its Doors in Paris Next Year

From February 25 to July 28, 2020 Palais de la Porte Doree will present an exhibition of work by Christian Louboutin to honour the designer’s career and creativity. The palace of Port Doree is located in the 12th district in Paris, which is not far from the home Christian Louboutin grew up in.

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Luxury House Continues to Make Efforts in Sustainability

Earlier this year, Prada has announced that they will be no longer using fur in their products. They have been proven to have a continuous commitment in being more sustainable as Prada has recently launched their new sustainable version of their iconic Nylon bag.

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Speed Is the New Business Model of Fashion

Cowen & co has recently stated that fashion’s conventional supply chain model is no longer working and as an alternative they offered a new perspective : Speed = Value. They’ve stated that even modest change of speed can improve gross margin, a model which should be used across sectors and to clothing and accessories.

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How Will Influencer Marketing Grow in the Future?

The younger generation spend a lot of their free time on social media. Many brands implement influencer strategies as a way of marketing to reach out to consumers. Influencer Marketing is a combination of old and new marketing mechanism, using the idea of the celebrity endorsement and applying it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.

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Trends Shaping the Luxury Market by 2025

Boston Consulting Group (BCG) and Altagamma published a recent study on the transformation of luxury market by 2025. The report shows that Millenials will be leading consumers of the luxury market and they will be expecting much different things from previous generations. Today Millennials( born from 1978-1992) represent only about 32% of spending in the personal luxury market, but by 2025 they are expected to make up 50% of the total market .

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Fenty - Rihanna Changing Traditional Rules of Fashion

Rihanna has partnered up with LVMH to create her own luxury fashion line, Fenty. After the success of her makeup brand, Fenty beauty she is now venturing into a world of fashion. A lot of women look at Rihanna as a fashion icon and their inspiration, people are curious to know what this celebrity designer can bring to the table.

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