Posts tagged brandmanagementagency
Luxury Brands Are Selling to Direct Customers

In the fashion industry, it is not easy for a brand to establish a network of global retail store to reach potential customers as it costs a lot and also require complicated efforts. Hence, many brands rely on multi-brand retailers to be their main source of connection to consumers.

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Fashion And Art Collaborations You Should Not Miss Out This Year

We all know that fashion has a longstanding love affair with art. Through history, fashion designers are often inspired by art. For example Yves Saint Laurent who was inspired by Mondrian, Schiaparelli’s collaboration with Dali and Madame Vionnet’s dresses which often showed Greek sculptures reference. Today, art and fashion are still linked closely to each other and let’s have a look at some of the best partnerships of art and fashion in 2019.

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Tips to Remember When You Organize A Fashion Show

Organizing a fashion show is very stressful and to make it successful it is even more challenging. We have gathered some insights and pointers from experts if you need guidance when you organise a fashion show. We will take a look at the elements to make your show look a little more impressive and what you should always remember to get everything under control.

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Karl Lagerfeld's Best Runway Shows

The late legendary fashion designer Karl Lagerfeld had led the creative team of Chanel for 35 years and Fendi for 50 years. He is known for putting together top notch fashion shows during his career. He never failed to amaze spectators with jaw-dropping show settings and unexpected themes. Let us go down memory lane and revisit some of the best catwalk shows curated by Karl Lagerfeld.

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Christian Louboutin’s Exhibition Opens Its Doors in Paris Next Year

From February 25 to July 28, 2020 Palais de la Porte Doree will present an exhibition of work by Christian Louboutin to honour the designer’s career and creativity. The palace of Port Doree is located in the 12th district in Paris, which is not far from the home Christian Louboutin grew up in.

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Luxury House Continues to Make Efforts in Sustainability

Earlier this year, Prada has announced that they will be no longer using fur in their products. They have been proven to have a continuous commitment in being more sustainable as Prada has recently launched their new sustainable version of their iconic Nylon bag.

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How Will Influencer Marketing Grow in the Future?

The younger generation spend a lot of their free time on social media. Many brands implement influencer strategies as a way of marketing to reach out to consumers. Influencer Marketing is a combination of old and new marketing mechanism, using the idea of the celebrity endorsement and applying it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.

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Trends Shaping the Luxury Market by 2025

Boston Consulting Group (BCG) and Altagamma published a recent study on the transformation of luxury market by 2025. The report shows that Millenials will be leading consumers of the luxury market and they will be expecting much different things from previous generations. Today Millennials( born from 1978-1992) represent only about 32% of spending in the personal luxury market, but by 2025 they are expected to make up 50% of the total market .

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Kim Jones Reinventing Dior Men

Just over a year ago, the English designer Kim Jones was appointed as the creative director Dior menswear by LVMH and presented his first ever collection during Paris Men’s Fashion Week in June 2018. Prior to this, he was the menswear designer of Louis Vuitton for 7 years.  During his time in Louis Vuitton he was known to merge his athletic aesthetics into luxury clothing. One of his most remarkable move in Louis Vuitton was making one of the most hyped over Supreme x Louis Vuitton collaboration happen.

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Best Dressed Celebrities of Haute Couture Week 2019

There is no doubt that celebrities are always turning heads with their best outfits during fashion week. Designers and brands use this opportunity endorse their favorite muse and ambassadors to show their masterpieces when A-list celebrities attend their shows. Check out our best-dressed picks this Haute Couture season.

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