Posts tagged fashion
Luxury Brands Are Selling to Direct Customers

In the fashion industry, it is not easy for a brand to establish a network of global retail store to reach potential customers as it costs a lot and also require complicated efforts. Hence, many brands rely on multi-brand retailers to be their main source of connection to consumers.

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Fashion And Art Collaborations You Should Not Miss Out This Year

We all know that fashion has a longstanding love affair with art. Through history, fashion designers are often inspired by art. For example Yves Saint Laurent who was inspired by Mondrian, Schiaparelli’s collaboration with Dali and Madame Vionnet’s dresses which often showed Greek sculptures reference. Today, art and fashion are still linked closely to each other and let’s have a look at some of the best partnerships of art and fashion in 2019.

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Karl Lagerfeld's Best Runway Shows

The late legendary fashion designer Karl Lagerfeld had led the creative team of Chanel for 35 years and Fendi for 50 years. He is known for putting together top notch fashion shows during his career. He never failed to amaze spectators with jaw-dropping show settings and unexpected themes. Let us go down memory lane and revisit some of the best catwalk shows curated by Karl Lagerfeld.

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Christian Louboutin’s Exhibition Opens Its Doors in Paris Next Year

From February 25 to July 28, 2020 Palais de la Porte Doree will present an exhibition of work by Christian Louboutin to honour the designer’s career and creativity. The palace of Port Doree is located in the 12th district in Paris, which is not far from the home Christian Louboutin grew up in.

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How Will Influencer Marketing Grow in the Future?

The younger generation spend a lot of their free time on social media. Many brands implement influencer strategies as a way of marketing to reach out to consumers. Influencer Marketing is a combination of old and new marketing mechanism, using the idea of the celebrity endorsement and applying it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.

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Fenty - Rihanna Changing Traditional Rules of Fashion

Rihanna has partnered up with LVMH to create her own luxury fashion line, Fenty. After the success of her makeup brand, Fenty beauty she is now venturing into a world of fashion. A lot of women look at Rihanna as a fashion icon and their inspiration, people are curious to know what this celebrity designer can bring to the table.

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Kim Jones Reinventing Dior Men

Just over a year ago, the English designer Kim Jones was appointed as the creative director Dior menswear by LVMH and presented his first ever collection during Paris Men’s Fashion Week in June 2018. Prior to this, he was the menswear designer of Louis Vuitton for 7 years.  During his time in Louis Vuitton he was known to merge his athletic aesthetics into luxury clothing. One of his most remarkable move in Louis Vuitton was making one of the most hyped over Supreme x Louis Vuitton collaboration happen.

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Best Dressed Celebrities of Haute Couture Week 2019

There is no doubt that celebrities are always turning heads with their best outfits during fashion week. Designers and brands use this opportunity endorse their favorite muse and ambassadors to show their masterpieces when A-list celebrities attend their shows. Check out our best-dressed picks this Haute Couture season.

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Visual Merchandising Techniques Retailers Should Know

Visual merchandising is an effective way to attract target customer into the store by laying out your products skilfully. By using visual merchandising, it essential to present the brand’s image with the combination of useful product display methods.

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