This week in Moscow took place 3rd annual event for professionals of fashion retail - The Best Luxury Stores Award. BMA Team has visited the event and happy to share the highlights with you.
November 20, 2018 leaders and significant players of Russian fashion retail visited hotel Metropol in Moscow city centre to participate in the annual event organised by Russian Buyers Union (@russianbuyersunion). This year more than 600 buyers and store owners from more than 50 cities, and designers from different countries were united in one place to share the latest news and trends of industry.
The Best Luxury Stores Forum – business part of the event with lectures, workshops which were held by the experts of the industry such as editor-in-chief Daria Veledeeva (Harper’s Bazaar), store owner Aizel Trudel (Aizel and aizel.ru), fashion designer Denis Simachev, Lizzy Bowring (WGSN), Ekaterina Odintsova (PR Trend), buyer Mikhail Kolovangin (TSUM), fashion designer Svetlana Taccori (Tak.Ori) and others.
“Nowadays people are looking for the comfort and simplicity in shopping. Today the most important thing which could attract clients is personalisation” – with this words Daria Veledeeva (Harper’s Bazaar) opened the Forum.
This idea was mentioned several times during the day by other speakers. Another key points which were discussed: trends in luxury retail and the role of Z generation in consumption of luxury brands, Instagram for business, forecasting of the fashion trends for the nearest seasons and others.
In the evening guests were invited to the official ceremony “The Best Luxury Stores Award”. During the evening 100 best luxury stores received their awards and guests had an opportunity to see defiles of fashion brands.
The Best Luxury Stores Award – is the main professional event in Russian fashion retail. One of the key objectives of the event is to introduce a quality mark for the industry, which will highlight stores operating in the premium segment. The Best Luxury Stores Award has already become an indicator of reliability, both for buyers and for brands with which buyers cooperate.