Tiffany innovational application

 
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Tiffany &Co. released an innovational application which helped them to increase sales for 20%. What is the idea? 

It is very simple. The application helps you to find your ideal engagement ring. You can choose the style of the ring and carat weight. After application proposes you to try the ring which you chose. 

No, you should not go to the nearest Tiffany boutique to do that. You could take a hand-selfie to virtually try the ring and to see how it looks on your hand.