Tips to Remember When You Organize A Fashion Show

Source : Pinterest

Source : Pinterest

Organizing a fashion show is very stressful and to make it successful it is even more challenging. We have gathered some insights and pointers from experts if you need guidance when you organise a fashion show. We will take a look at the elements to make your show look a little more impressive and what you should always remember to get everything under control.

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Source : Pinterest

1)      Location

Having a comfortable and big venue for your audience will be a great plus for your fashion show. If your brand is still growing, it will be better to choose a central location as it will be more accessible for you guests. The show venue should be expected to accommodate at least 500 guests. Make sure the lighting of the show is carefully planned and rehearsed. Besides that, it is advisable that it is best to avoid using daylight. There must be also enough space backstage for models to do hair and makeup and get changed.

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Source : Pinterest

2)      Casting

The casting of models is definitely something every brand should invest in. A professional casting director can help to select the best models fitted to your show. The selection of models is not subjected to just the beauty but instead of what is the trend at the moment, what do journalists and editors prefer to see. It is a vital factor that the models will not steal the attention of the runway pieces.

3)      Emotions

When your show triggers emotions of the audience, it will remain remarkable and unforgettable. Besides clothing, the synchronisation of music, lighting, set and backdrop designs can also help bring out emotions out of the audience. Matching makeup and hair styling also give out the message and theme of the collection. As buyers and journalists watch thousands of shows throughout their career, it is crucial to make the experience memorable for the audience.

4)      People

Organizers should plan out seating and make sure that press has the best seats. After all, the journalists and editors who will write about the show will help make a difference to the result of the show. All guests should be treated well and with a maximum of hospitality. Champagnes, cocktails, finger food and goodies bag on the seats are some things to make your guests feel good when attending the show.

5)      The Choreography

The show shall not be overly choreographed and models should  walk according to the speed of the music. The models must walk in a suitable speed for the audience to properly look at the collection. Be sure to mark the stage at run through and add transition elements via projections or interesting light cues; don't forget to have transition in between music.

6)      The Team

It is important to have a good team of experienced advisors and consultants to help the fashion show run smoothly. Besides that, you should have a well coordinated team working together to communicate and bring the message of the collection. There are many roles which require specific expertise. Here are few roles required for a fashion show :


a)      Choreographer/Director

b)      Fashion show managers (Front/backstage)

c)       Media Manager

d)      Hair and makeup team

e)      Models

f)       Dressers and hostess

g)      Runners


7)       Sounds and music

You want to choose music that goes well with the theme of the clothing and the set. At the same time it should also effectively grab the audience’s attention but not distract them from the clothing. The most commonly used tracks would be instrumentals and tracks without lyrics as audiences can be easily distracted by familiar lyrics. Depending on the budget, hiring live musicians or DJs can be an option or you can source a good sound system team to coordinate the music of the show.

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Source : Pinterest

8)      Invitation

Last but not the least, brands need to know how and when to send invitations to their guests. Let’s start with the design of the invitation. Many brands give a small idea of the theme of the fashion show through their invites. Brands tend to get creative with their invitation designs as it plays a part to catch the attention of the audience and make them anticipate the show. Most of the time brands start with their current contacts with celebrities, press, buyers and important clients. Three weeks before the show, fashion houses start to collect RSVPs of their guests, usually by emails and then phone calls to follow up two weeks before the show. Some fashion houses choose to wait until they have received their guests RSVPs before they send out invitations , dispatching them just days before their shows so they can also include seat assignments on the invites.