Posts in FASHION BUSINESS TIPS
Success Tips For A Good Trade Show Experience

Fashion brands showcase their collection in trade shows to promote the business and to gain more access to international and local buyers. Brands can gets great opportunity to meet agents or distributors, the press, stylists and bloggers and also see what their competitors are doing as well as be inspired by new ideas.

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Luxury Brands Are Selling to Direct Customers

In the fashion industry, it is not easy for a brand to establish a network of global retail store to reach potential customers as it costs a lot and also require complicated efforts. Hence, many brands rely on multi-brand retailers to be their main source of connection to consumers.

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Tips to Remember When You Organize A Fashion Show

Organizing a fashion show is very stressful and to make it successful it is even more challenging. We have gathered some insights and pointers from experts if you need guidance when you organise a fashion show. We will take a look at the elements to make your show look a little more impressive and what you should always remember to get everything under control.

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Luxury House Continues to Make Efforts in Sustainability

Earlier this year, Prada has announced that they will be no longer using fur in their products. They have been proven to have a continuous commitment in being more sustainable as Prada has recently launched their new sustainable version of their iconic Nylon bag.

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Fenty - Rihanna Changing Traditional Rules of Fashion

Rihanna has partnered up with LVMH to create her own luxury fashion line, Fenty. After the success of her makeup brand, Fenty beauty she is now venturing into a world of fashion. A lot of women look at Rihanna as a fashion icon and their inspiration, people are curious to know what this celebrity designer can bring to the table.

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Kim Jones Reinventing Dior Men

Just over a year ago, the English designer Kim Jones was appointed as the creative director Dior menswear by LVMH and presented his first ever collection during Paris Men’s Fashion Week in June 2018. Prior to this, he was the menswear designer of Louis Vuitton for 7 years.  During his time in Louis Vuitton he was known to merge his athletic aesthetics into luxury clothing. One of his most remarkable move in Louis Vuitton was making one of the most hyped over Supreme x Louis Vuitton collaboration happen.

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Visual Merchandising Techniques Retailers Should Know

Visual merchandising is an effective way to attract target customer into the store by laying out your products skilfully. By using visual merchandising, it essential to present the brand’s image with the combination of useful product display methods.

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