Fenty - Rihanna Changing Traditional Rules of Fashion

Rihanna has partnered up with LVMH to create her own luxury fashion line, Fenty. After the success of her makeup brand, Fenty beauty she is now venturing into a world of fashion. A lot of women look at Rihanna as a fashion icon and their inspiration, people are curious to know what this celebrity designer can bring to the table.

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Kim Jones Reinventing Dior Men

Just over a year ago, the English designer Kim Jones was appointed as the creative director Dior menswear by LVMH and presented his first ever collection during Paris Men’s Fashion Week in June 2018. Prior to this, he was the menswear designer of Louis Vuitton for 7 years.  During his time in Louis Vuitton he was known to merge his athletic aesthetics into luxury clothing. One of his most remarkable move in Louis Vuitton was making one of the most hyped over Supreme x Louis Vuitton collaboration happen.

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Visual Merchandising Techniques Retailers Should Know

Visual merchandising is an effective way to attract target customer into the store by laying out your products skilfully. By using visual merchandising, it essential to present the brand’s image with the combination of useful product display methods.

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