The younger generation spend a lot of their free time on social media. Many brands implement influencer strategies as a way of marketing to reach out to consumers. Influencer Marketing is a combination of old and new marketing mechanism, using the idea of the celebrity endorsement and applying it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.Read More
Located in East Asia, Taiwan is a country with vivant fashion market. Taiwanese women’s fashion styles are various. They are influenced by Japanese, American and Korean fashion. In general style of Taiwanese women, they love the clothes casual and comfortable. Flat shoes and sneakers could be seen in different styles and are preferable than high heels.Read More
Speaking of French style, you might think of strips, beret and baguette, does the Parisian really wear it? With our years of experience in fashion industry, let us tell you more the real French women style.Read More
In compare with other market, middle east fashion market is to be considered more mystery. Today we are going to talk about middle east women’s style with you.
In general, there is no middle market. Women consumers are either very conservative or very westernized. For the consumers who are very conservative, they always wearing long fluid clothes, long sleeves, to cover their body shapes. ARead More
Minimalist, simple design, ethical quality are the key words when we mentioned Scandinavian style.
Scandinavian women are very sensitive to fashion trends. They are more edgy and cool than feminine. Relaxed, modern and clean style are their signature. We can find the color beige, black, grey is very popular.Read More
ave you thought of targeting the eastern European market? Are you curious about what are their style, must have item and shopping habits analysis?
Keep reading and let us tell you the whole knowledge about eastern European states market.Read More
India will be one of the rising markets in following years. More and more international brands are entering India market. Discover what are the opportunities they see and what are the challenges the brands might face?Read More